Without following these guidelines, your URL will not be approved: Here are the guidelines LinkedIn requires for your company page URL. A URL is like a mailing address for the internet, and unfortunately, no two can be the same. If your first pick for URL is taken, try a different variation of that same concept. Every company URL will follow the same format: /company/company-name This is also the way LinkedIn will organize you as a company versus an individual. You will also have to choose the URL you want visitors to search in order to find your company on LinkedIn. Adding a logo and tagline are optional during this portion of the process. On this page, you will fill out all of the basic information about your company including the name, industry, size, and website. It's most likely that your company falls under one of the first two options. Pick between small business, medium to large business, showcase page, or educational institution. In this section, you're prompted to choose the type of page you want to create. Scroll down to the bottom of that list and click on Create a Company Page. By clicking on this icon you will see a new menu with items such as Talent Solutions, Sales Solutions, and Post a job. Go to your LinkedIn homepage and find the "Work" icon that looks like a small grid on the top-right of your screen. On the homepage, select "Work", then click on "Create a Company Page" If you're new to the platform and need help setting up a personal account, check out our guide to learn what you need to know about using LinkedIn. Tip: The person who is going to manage your company’s LinkedIn page must first have their own personal profile.
Once you have all you marketing materials prepared, you're ready to create your page. This includes basic company information, as well as a logo, branded cover photo, and any other content you want to include.
Open linkedin business account how to#
How to create a business page on LinkedInīefore you begin, make sure that you have all necessary materials to create a page for your business represents your brand accurately. Here's what you need to know to get started.
Before you start thinking about your LinkedIn marketing strategy, first you have to create a page for your company.
Open linkedin business account professional#
Whereas Facebook exists to remind you of your second cousin’s upcoming fall wedding, LinkedIn is a more appropriate location for job updates, professional insights, and networking with colleagues, friends, and industry leaders.įor business owners, the platform can be used to drive brand awareness, advertise job openings, and connect with qualified talent - free of charge. LinkedIn is one of the top social media and professional networking platforms. Creating a LinkedIn company page is a rite of passage for many business owners.
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